Naming Agencies


You need a new kind of naming agency.

One that takes out all the guesswork and speeds things up. Here at OYZTA™ you know what you get before you pay. And you get what you want within hours. The beauty of results.

What are Naming Agencies?

Naming agencies are specialized consultancy firms that offers creative and strategic services to develop brand names for businesses, products, or services. These agencies combine linguistic expertise, marketing acumen, and cultural insights to craft names that are not only memorable and distinctive but also resonate with the target audience.

Expertise and Services

Naming agencies typically employ a team of creative professionals, including linguists, brand strategists, and marketing experts. Their services often extend beyond mere name generation to include brand identity development, trademark screening, linguistic and cultural analysis, and domain availability checks.

The Naming Process

The process of naming usually involves several stages:

  1. Understanding the Brand: Agencies start by gaining a deep understanding of the client’s business, target market, and brand values.
  2. Creative Development: This phase involves brainstorming sessions where various naming options are explored.
  3. Screening and Analysis: Proposed names undergo legal and linguistic screening to avoid potential trademark conflicts and to ensure cultural appropriateness.
  4. Presentation and Finalization: The agency presents options to the client, often with detailed rationales and potential marketing strategies for each name.

Importance in Branding

A name is often the first point of contact between a brand and its audience. It plays a crucial role in creating a first impression and can significantly impact brand perception. A well-chosen name can enhance brand recognition, facilitate effective marketing, and ultimately contribute to the brand’s success.

Why Use Naming Agencies?

Naming is a complex task with many considerations, from linguistic nuances to trademark laws. Agencies bring expertise and objectivity that might be difficult to achieve in-house. They provide a fresh, professional perspective and have the tools and experience to navigate the complexities of naming in today’s global market.

New kind of Naming Agencies

At a traditional naming firm, depending on the size of your business, you usually invest anywhere from 5,000 to 25,000 USD for a company name. Every naming agency approaches the challenge of finding the perfect company brand name a little differently, but usually there is a creative brief, a positioning brief, a competitive name landscape relevant to your industry. Afterwards, one or multiple rounds of name presentations and name suggestions follow. You choose one or more names and send them through a thorough trademark search usually performed by a trademark lawyer. With the trademark evaluation report in hand you then make the best decision you can. This whole process does work and does produce great results. Professional and experienced naming companies exist for a reason. But there are three factors why a traditional naming agency might not be the best choice for you:

1. Naming Agencies: Pace
2. Naming Agencies: Certainty
3. Naming Agencies: Domain Availability

NAMING AGENCIES: PACE

At a naming agency, the process of finding a name for your business usually takes anywhere from 4 weeks to 4 months. Some founders spend half a year or more to get the name for their startup right. In many markets, to many entrepreneurs, this kind of pace just seems ludicrous.

NAMING AGENCIES: CERTAINTY

There is a fundamental problem in the bespoke brand naming service: You pay for something that does not exist yet. Sure, you can check out the portfolio of the naming firm to get an idea of their overall quality. But ultimately what you see are answers to questions someone else had. The truth is that there is a real risk of not getting what you want after paying a lot of money and wasting a lot of time. This is the reason none of the legit naming companies offer a satisfaction / money back guarantee. You cannot guarantee satisfaction. And no legit naming expert in the naming industry would work weeks on your name and not get paid because you don’t like the results. At OYZTA™, you see the results before you pay.

NAMING AGENCIES: DOMAIN AVAILABILITY

No matter how good the naming agency is, they cannot come up with a strong, short brand name (5 or 6 letters) and a matching available .com domain. They cannot because all the good ones are taken. And usually naming firms do not own domain inventory. So they either suggest some .com substitute — “almost as good” — or they ask for a domain acquisition budget. On top of the name creation price.

So if you want a great name with the perfect .com and have no time to waste, we are happy to help. Check out our seriously cool company names.


Naming Agencies & Brand Naming Company Articles

The Art And Science Of Naming And Renaming Your Startup (FORBES)
The Weird Science of Naming New Products (NY TIMES)
12 Tips For Naming Your Startup Business (FORBES)
The name game (SALON)
Why Startups Are Sporting Increasingly Quirky Names (WSJ)
The Game of the Name
Naming firm (WIKIPEDIA)

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